First of all, we're not representing airports. We're representing the economic development agencies for the region.
As for the primary thing we're trying to do, I think it's a very competitive world out there both for international trade and for foreign investment. We're against heavy competition. Competing against each other is not going to do very much for any of us. Trying to put across a common message for Canada is going to do an awful lot for us. It has taken a number of years for people to leave what we'll call their “local competitiveness” alone and to start understanding that we're not competing against our fellow members. We're competing against the Miamis of the world and the San Josés of the world, so we're going to be successful if we get a common message out there.
Also, when we look at sectors, we see that our cities actually don't compete against each other in an awful lot of cases. For example, Saskatoon is known for their plant and animal genomic research, and they're by far that centre for Canada. It's not necessarily that we're competing against each other when it comes down to an actual individual investment; what's critical is that we get across the idea that people will consider Canada and will come here and see how great we are. We believe that we have a great product to sell, but the trick is getting them here and not having competition between each of us, where nobody wins.