I'll answer this question, because this is a topic we've been working on quite actively over the last three years.
In fact, we just released an e-book advising entrepreneurs on how to adopt proper practices for e-commerce. My stats are a bit outdated, but something like 84% of Canadians buy online versus only 17% of Canadian businesses that sell online. We see there is a huge gap in between. Part of our role is increasing awareness of how to go about doing e-commerce. There are very low-cost applications that can be used to leverage the e-commerce world.
You are right that it's an area in which unfortunately a lot of our firms, especially on the retail side, have just not adopted those technologies. Unless they do so, they risk losing a lot of business as purchasing habits are increasingly going online.