I'll start, and then Todd, who has participated in seven of those sessions, might provide more colour on the ground.
First of all, these workshops are advertised by either the EDC, BDC, or our trade commissioner service client base, and by CCC as well. People come because they are interested in understanding more about what they've been missing by way of export opportunities, so there is a variety of sectoral representation and of sizes of firms.
That said, some of them don't even know that some of these programs exist, so they operate at the basic awareness level: “I didn't know that if I want to export the product I currently export to the U.S. to Mexico, I can call the Canadian embassy in Mexico, and they can help me find local partners or find a lawyer who can tell me how to incorporate, if I need to incorporate”—things of that nature—or “I didn't know that if I want to sell to a big buyer, EDC can provide some insurance. I didn't know all this.” So the workshop is a first introduction for some of them who may not have thought about it.
Todd, why don't you speak too?