On the small end of things—and this is where the B corp/MaRS line gets a little fuzzy here in Canada—we would work with a company like Lucky Iron Fish, which does work in the Asian market. It's a small iron ingot shaped like a fish. When you put it in the pot during your meals the iron leaches into the food, and that can combat iron deficiency. We would work with them in terms of everything from pitch preparation to trying to connect them with investment, but largely that investment would be western based.
For the most part we are still trying to get people to buy in here at home. It's been very successful in the U.S. It's been successful in the U.K. It's been successful without much legislative help here in Canada, but we're trying to take that to the next step and get it right before we move out into other markets.