I think you're right, in many ways. The two companies you talked about both have huge potential for Canada. You know about them. Other people somewhere will know about them. But those organizations may not know about the trade commissioner services, what Canada has to offer. In the case of the farm parts manufacturer, they may not be interested in exporting, or they may not know how to do it, how to engage. They may think it's a big challenge.
That's where the communication and engagement is really important. I agree with you 100%. I see that locally. People just aren't aware.