I've been thinking about that for some time. The programs like Go Global are starting to go in absolutely the right direction. I think, though, that if you get down to SMEs that aren't exporting, you're almost addressing those on a one-by-one basis. Those are very personal decisions those companies have to make. So to target and bring your organizations down to personalized services and communications, they'll get those out.
I'd wrap it up by saying SMEs that aren't exporting don't know about what the government offers, don't know about TCS, the trade commissioner service. Get that message out.