I think it's hugely important, and I think our recent immigrants are a huge resource in that respect. When you look at the business schools right now, we have lots of students from other countries coming and getting business education. Their knowledge of the Canadian economy and of their home economy is huge, and hugely valuable.
Another source is perhaps family businesses. There are many families that span countries, and lots of family businesses that divide up into generations and that also provide a way to internationalize.
I think our students are increasingly seeing the world as borderless, so those of us teaching in business schools are trying to say, “Don't start by thinking about the Canadian market”. The problem with it is that you get what has been known as domestic inertia. You set your whole company up to serve the local area, and then it's a huge adjustment to do something else; whereas, if we can get people to set up their company from the get-go to serve foreign markets, then, even if they don't do so right away, it's in the plan, and they're hiring people who are adept at it, and it's much easier for them to start selling internationally.
We have a very small domestic market. Look at what it takes to be, say, a games and toy producer in the U.S. and one in Canada. You have to export four times as much in Canada to be successful as you do in the U.S., because their market is so much better. Many firms there have the luxury of just selling at home, whereas that is much harder for Canadian firms.