Sure. Further to John's comment, if we go into an interview or we begin a relationship with a new trade commissioner, we treat them as being a supplier to us or actually an employee of ours. If there has been an experience, and we haven't run into it yet, but obviously it can happen, in which a trade commissioner may not be fully versed on what the client does—in other words, what we do—for me that's not acceptable. They do need to be with it and to have researched the company.
SMEs need to be forward-thinking and proactive in selling the product or getting shelf time. It's understandable that the trade commissioner should be busy and have many clients to serve, so it's a matter of getting mindshare and getting them to do what we need them to do.
John, did you want to comment further on your experience? It didn't sound like it was a good one.