A number of years ago, we had been dealing with one bank for many years. They routinely change their account representatives or relationship managers, and we had a new general manager come in. They brought him around to our company, and he sat in our boardroom and said, “So, what do you do here?” We're no longer dealing with that bank.
It's that kind of feeling: that a company has to have a comfortable relationship with their suppliers. If a trade commissioner were to take that approach, “Tell me what you do here”, it's not good enough. They need to be willing to research the company and to do what they can for us.
At the last meeting I attended at the Senate, I brought up the topic of KPIs, which are key performance indicators. I'm not sure that the trade commissioner service has incorporated a system in which they use KPIs. If not, I believe they should, so that there is performance matching with expectations.