Well, I can give an example: when you show up to a meeting and they don't really know much about your company. They haven't researched or even looked you up on the website. I think if you're setting up a meeting, and you're travelling a long distance to meet with the trade commissioner, it would be good if they had a little bit of background on what you do. A bit of research would make the meeting a little more productive, so that when you go there, they might have some leads, or you can hit the ground running a little bit faster, or even have a pre-call before you get there so that they have a bit more understanding of what is going on.
On March 25th, 2015. See this statement in context.