—particularly to my area and to people I know very well. I have visited trade shows in China, for instance, and some of the products are displayed properly, but then we look at what goes on in the lobster industry. I was asking where we could find lobster. It just seems to me that we are not promoting these products properly.
If you can, I'd like you to expand on what we need to do. Is it more money, or more information? Do the companies have enough information about the countries? I suspect it's not as valuable, or valuable, to present the lobster as we like it; you have to present it as the country that is going to purchase the lobster likes it.
I'd just like you to expand in that way, if you could.