My next question, because I only have a minute left, is this. The Chamber of Commerce last week, based on the announcement the Prime Minister made, said, or Perrin Beatty said, “This is a big deal. By helping entrepreneurs manage the costs of international expansion and by strengthening our trade offices in priority countries, we’ll be making a real difference on the ground.”
Do you see that as one area to deal with one of those gaps you talked about before—in terms of local taste preferences and understanding the countries we're in—by making those investments?