From my perspective, the trade commissioners have been incredibly beneficial, and not only the trade commissioners. When the trade commissioner position disappeared in California, we actually went to Rob Arthurs and Will Fox, who work with the trade ministry, I believe, and they've been incredibly beneficial. Whenever I need something, I've been reaching out to them to get their input.
In fact, Will was able to introduce me to Maria Shriver's foundation, and we ended up doing some celebrity events with her.
There are interesting ways in which they have assisted us in working, especially in California on the west coast.