I think I would divide this into three: first, domestically I've been involved in some panels, inviting some of the trade commissioners sitting with Ed Fast trying to share some of the experiences that we have experienced with companies that are looking to sell internationally and abroad. My colleagues here are communicating, networking with relationships, and sharing some of those ideas is vital.
Second, I think, are some events abroad, so when you look at different markets...because I see other countries do it. Really, in business you compete against everybody. The moment you go global, you're then competing against everybody. When you compete against the French, you're competing against whatever the French government is doing. When you're competing against Rosetta Stone, which is an American company, you compete against the mayor of D.C. who's going on their behalf to try to open business for them, so we have to remember that it's not only the company.
Third, like everybody else, it's always funding. I think that maybe there's an approach that looks at international trade almost like VC, so yes, there will be some losses, but I think in the greater scheme of things if the understanding is that there's a big payout in the end, which is great employment and exports, that may be bigger than whatever losses you may have incurred.