We have transportation challenges and tax-related challenges. Even though Canada is obviously a salmon-producing country, some of our competitors are much better-positioned than we are. As I was saying earlier, governments such as Norway's and Chile's subsidize their producers and, therefore, their processors.
In Dubai, for instance, the product is in high demand by everyone because of its tremendous quality. When it comes time to negotiate prices, they are 30% to 40% more expensive than those of our competitors. And yet salmon production costs in Chile and Norway are the same as Canada's. So something's not right.