It's huge. It's quite straightforward, actually. We can only afford to ship our products by boat, in containers. That's the only way to ship salmon at an affordable cost. Selling a 20-foot or 40-foot container's worth of product is very tough. When you're trying to penetrate a market, people usually only want to buy small quantities. And the only way to do that is to ship by air. In other words, most of the time, we aren't able to deliver the first order. We have to convince the customer to buy a full container. Unfortunately, that's where we lose 90% of our potential customers; no one wants to commit to buying a full container in one shot. A buyer will often want just a pallet or two. So of course, it makes a difference. At the end of the day, it closes a lot of doors to us.
On April 27th, 2015. See this statement in context.