Certainly. As I mentioned in my remarks, we offer a number of services to small businesses because small and medium-sized enterprises are big customers both in terms of number and importance on our advertising side, as well as in the services and tools we provide to them. Importantly, what we've learned over the years in dealing with small and medium-sized businesses around the world is that there's a relative lack of understanding about the markets they're trying to break into. Even when they have advertising tools in front of them, and have the ability to market digitally to foreign markets, they may not understand the cultural traits, the seasonality of retail behaviour, school behaviour, and cultural events that may influence their ability to sell into a market or that may encourage them to launch digital advertising campaigns at a specific time. This site is intended to give them specific information about those characteristics and those signals within 10 of the largest export countries for Canadian businesses. As well it provides them resources and links to our partners at the EDC and other organizations so they have some idea of the tools available to them to grow into our market places.
On April 29th, 2015. See this statement in context.