In terms of this particular initiative, we are participating in a Toronto Board of Trade event alongside Minister Bernier and the Mayor of Toronto to promote the site itself. The head of Google Canada, Sam Sebastian, will be going across the country later in the summer and fall to talk about these sorts of export-driven information campaigns. These are naturally the sort of products that we encourage our customers and our users to use when they approach us about what is available to them for advertising. It provides part of a corpus of information we provide to our customers and users when they're considering what to do in terms of online advertising.
On April 29th, 2015. See this statement in context.