Again, I think it's by working through organizations like ours. I would suggest that we, ourselves, could do a better job, but I think it's also just getting into trade publications in sectors that are more prone to trade. Manufacturing is a big one, of course. Natural resources and even agriculture are big in trade, and it's important to make sure they understand that these types of services exist.
It's also the messaging that's important. It's the fact that they need to message that they are willing and able to help even the smallest companies. Even if there are three employees, or even if they do less than $100,000 a year in exports, they can be helped. I think that's the important piece that needs to be really pushed.