I can't really comment at this point on specific industry sectors because we have members from all over. I could take up your whole day talking about different examples of what that would look like.
I've been in international trade myself for almost 35 years and when you actually sit down at a table where it's two business people—no government people in the room—pounding out a deal, what usually ends up happening is an exchange, a little bit of this for a little bit of that. It's a give and take. I think that any kind of an international trade strategy where we focus solely on exports and we're not really looking at what our trading partners are trying to accomplish by signing a free trade agreement with us is doing us a disservice.
I think that when we are encouraging SMEs and when the trade commissioner service is out there, we should not only be dealing with companies that are directly exporting but we should be trying to engage trading partner to trading partner and basically coming up with win-win scenarios.
Take Korea and beef as an example. We have beef that they really want. What are they really looking at doing and what are they targeting to come into Canada and how do we facilitate that? We should take a different tone with our trading partners as opposed to we're here to export and we don't want to talk to you about what you want to import into our jurisdiction.