Good question. I hope there are lots of SMEs watching these proceedings.
I would start by saying, look at where we have trade agreements. We have trade agreements with 43 different countries around the world. Start to focus on those because that's where we've eliminated most, if not all, of the tariffs. For example, in Latin America, some of our closest trading partners are countries like Chile, Peru, and Colombia. I know a number of you have travelled to that region quite regularly, and the reason we travel there is simply that those countries share our approach and perspective to trade. We agree that trade should be freer and more open. We agree that investments should be protected. Countries like Costa Rica and Panama are countries that we would encourage Canadians to look at.
But then we have the upcoming European Union trade agreement, which we expect will come into force in, say, one-and-a-half to two years. When that agreement comes into force, we want our Canadian small and medium-sized businesses to be ready to take advantage of that agreement. We don't want them to start prepping when the agreement comes into force. Today is the time to prep, to do the due diligence, to start to prospect for partners and for retailers in that huge marketplace, which, by the way, is the largest consumer market in the world, with some 500 million consumers, many of them well-heeled, looking for high quality, premium Canadian products. We want our SMEs to take advantage of those opportunities.