Usually you can get a little better price as far as quality products go in Europe. That's a given. We've got members that are producing some great quality shellfish products, for example, that can't get that market in the U.S. and they can't get that market in the Caribbean, but they can certainly get it in Europe. It's the import quotas and it's the heavy duty rates that are really making that difficult for them.
On the flip side of that, they have all along been able to import raw material from European countries duty free and that's been there since time immemorial. Basically, they get the advantage of having that same level playing field, because our products are definitely superior. You have a country like Norway that has an amazing marketing campaign in place, second to none in the industry in the world, and we cannot compete because we don't have that volume. What we do have is high-quality products and we're getting better and better at creating higher quality, higher-end products.
I heard the lady from Halifax Gateway talking about how that drive to Boston to catch a plane sucks value out. It does not. That I wanted to make sure you guys heard. That is part of the route. In Halifax—and I know I'm in the wrong city to say it—they're playing in an awfully big league if they think they're going to compete with Logan and JFK as far as freight service goes. There is absolutely no way. I've been in the fish truck business and have worked with some great people. With the volume that our company alone was putting across the border on a daily basis leading up to Christmas, we're talking about eight to ten planes a day out of Halifax. It's a great goal. I think if we have increased business we can get there, but it's a big dream at this point. We need baby steps.