The easiest way to do that is by doing articles, op-eds. One of the things we do is we write frequently on the topic on our website, besides having it in the newspapers, for example, The Globe and Mail, The Vancouver Sun, and Embassy magazine.
We try to cover the broad spectrum of media about TPP and the different elements of it, including misunderstandings, such as China and Korea being thought of as part of the TPP, which they are not. Canadians have this impression that it covers a much broader swath of the Asian Pacific region than just the 12 countries.
That's the way we are out there trying to help people understand that the TPP is focused on the 12 countries. There are benefits to it, of course, and there are issues that people are talking about. Most recently, we've had a blog up on the intellectual property components and the misunderstandings about IP and the TPP.
One of the things that people don't really understand is the impact, it's not just goods, which Robin will talk about, going to the Port of Vancouver, but it's also services. It's a new chapter. It's a new type of trade agreement and it covers services in a much better way, but also things like e-commerce. Let's face it, e-commerce is an element that will help small and medium-sized enterprises in Canada compete in markets in Asia.
These are the types of things that you need to understand and that's part of our job to explain it.