Consolidate everything that you've just described, because those who know us, know us well, but many more don't know us than do know us. Consolidate all those very positive attributes, get testimonials from the companies that are here, ask why they're here, and work aggressively to get that message out. It means being places. It means inviting people to Canada.
Canada's got a complex brand. One of the strengths of our brand is that not yet, “It's the best place in the world to do business”. We need to build that message and drive it, and drive it, and drive it.