Singapore is pretty good. Ireland is pretty good. The U.S. spends a ton of dough on this stuff with an organization called SelectUSA. I think it may be a bit too big and too cumbersome, but it certainly does a pretty good job.
Perception is reality. Another part of the job is building and growing the investment community's perception of Canada. My first job was on Wall Street in the eighties in the World Trade Center, where I was surrounded by Americans and Europeans who had such a romantic view of Canada. They didn't know that there was business going on here. They didn't know there were companies here with a global presence. A lot of those biases and perceptions still exist around the world, even within the United States, so we have to do a really good job of working with private sector companies to build the narrative of what Canada is and why it's a world-class destination for investment. Perception is a very important part of this effort.