Let's agree on one thing. I completely agree with you that we are not performing well, and this is where we may disagree. I believe this is the best time to create this agency. If we were performing off the charts, then we would be proving that we didn't need the agency. Yes, Canada's got this fantastic brand and all of these great benefits of living here and investing here and growing here, yet we're lagging. One of the ways we have been lagging is in being the only G7 country that doesn't have a centralized agency. Either we think the other six are doing it wrong, or we're behind, so we chose the latter and now we're hopefully going to get there.
On April 17th, 2018. See this statement in context.