You hit the nail on the head. It has become a protectionist bloc. In order to compete, we have to look to other ways in which we can reduce our costs internally. It's about how we become more productive, which we've done. We have a great labour force. We have a highly educated and skilled labour force. Not so much anymore, but just as an example, the health costs and whatnot have been positive for us. These are the things we try to offset and put on the right side of the ledger, if you will, versus these things that appear on the wrong side of the ledger.
As I've said before, and as you just touched on with regard to Mercosur, for instance, the strategy they've used is to protect their domestic industry by giving them incentives, financial supports, and tax relief. That's how they've grown. That's how they grow their industry. That's how all these other countries grow their industries. They protect the domestic industry and put them in a position where they can build their capacity to export abroad. We're kind of going the wrong way here by adding more costs as we go forward.
It's something that takes a coordinated effort between the provinces and the federal government. It's not so much municipalities, but municipalities can do some damage, competitively speaking, by imposing localized regulations and costs that we don't have elsewhere.