Again I'll talk at the high level, but I would think, like any other corporation, it's also around how you touch people. We need to get more digital. We need to get more broad-based. We need to get more physical in some aspects, but the physical piece is only as good as you can engage. I think we look at how we engage online, how we have people come to us and be able to search...so the new potential customers. I think EDC has a fairly thorough strategy around its branding and its marketing around that kind of component.
Also, I'd stress partnerships. EDC has some great partnerships with the other crown corporations, great partnerships with financial institutions and other organizations like the Canadian Chamber of Commerce, and the local chambers as well.