I'll be totally honest, and hopefully you can appreciate my candour. The opportunity in Canada to grow our market here is very slim to none. We see the manufacturing role in Canada continue to shrink internally, domestically. We've seen this over the years. We feel the same chill that we felt from some of the words that have been used when it comes to manufacturing.
Being chairman of the association, I have been promoting very heavily that all manufacturers, and specifically very highly technical ones, as mould-makers are, must have a global footprint outside Canada if they're going to survive into the next generation. It is essential to us to continue to be able to export our products. If it weren't for Mexico and their life cycle in manufacturing, I don't believe the manufacturing world in Canada would be the same, because as they grow, we've been able to grow with them.
I believe we are one of the industries that deserves a certain level of protection, because we are very export-friendly and not easily duplicated in other countries. If I can use the example of my own company that I manage, 90% of what I make is exported: 40% goes to the United States and 50% will land in Mexico. That is not unique. I believe that is typical for most manufacturers in our industry.
By your being able to make this free trade agreement work with Brazil, we believe that will improve our opportunities abroad. Contrary to some other agreements we've seen, such as the CPTPP, we believe this is the total opposite. We believe CPTPP is high risk and has low potential. Mercosur is, for us, low risk and high potential.