Canada's position on human rights is well known all around the world, and any way we can sway people on the proper way of treating each other goes a long way. When you're doing business with people.... The way we do business, and why people want to do business with Canadians, is that we're friends first and sellers and customers second. That's why we are so successful around the world, especially in the mining industry, which is a small but big industry. Everyone knows a Canadian company around the world. If you have a product that you're selling everywhere, that product will be known, and if it's a Canadian product, they want to talk to you and you become friends. You know their families.
I think we can sway people's minds when we're closer to them in business.