In terms of our competitive advantage, I'll give a bit of a quick history lesson. Our industry grew out of European immigrants in the post-Second World War era. It was artists who migrated to southwestern Ontario.
That said, when the dollar went even and we had the 2008 crash, Canadians lost their advantage for export. They looked internally and said, “We're not going to quit.” We grasped technology, and that was really the saviour. We said we're going to turn this from an artistic to a technological entity, and by following that path, we have elevated our product into a premier product in the world.
There are primarily three centres of manufacture of the quality that we have, and southwestern Ontario is one of them. We've done a very good job. We are growing, and we're growing primarily because of exports.