I think everybody is generally on the same page when it comes to trade, for those who are interested in trade. It represents a very small percentage of the wineries in Canada. There are different reasons for it. The smaller wineries want access to trade to get exposure to their products in different markets and to get wine writers talking about their products in different markets. In the Canadian wine industry we like to think that a high tide floats all ships, if that's the way you say it. We don't always get along, but we are unique in the way that we believe our craft industry is special and that if you produce fantastic wine, it's going to help all of us.
On May 1st, 2018. See this statement in context.