It would depend on the type of product they're selling and what they're doing. This is a generalization, but many first-time exporters will go as part of a bigger project. For example, SNC-Lavalin, doing a construction project in Brazil—building a new road, or something like that—would take a certain percentage of Canadian suppliers with them on that project as part of the conditions, typically, of their EDC contract, if they're using them. I'm just using this hypothetically.
That is almost always the best way for a company, a first-time exporter, to understand what they have to go through, because they're using the scale of a larger Canadian company and the backing they come with. We strongly encourage our members to try to partner as much as possible with other companies, especially those that have the expertise already, because it's daunting.
You just mentioned language issues, but the legal and all the other issues that come with them aren't the same as when doing business here. It's a huge issue for companies, especially for a company that could be five or 10 people.