It's a high-quality product. They recognize high quality and they're prepared to pay for it. That's why it's a lucrative market. It's the jewel in the crown in this agreement.
Another thing that hasn't been touched on here is that if the TPP is implemented, which we're hopeful of, other countries like Korea may come knocking on the door. Korea was the fourth-largest market for us before BSE hit, and Indonesia, and then China, but China's a different ball game. Those are big and lucrative markets. We can't be the top shipper in every market, but we can do a good job. We have the best beef in the world, and even our competitors will admit that.