Well, I can tell you a little bit about what I know, and it's as you said. I'm excited, too. The opportunities are huge.
Pulses have been well established in the Middle East, and they've been eating them for centuries. It's kind of new to us. We can grow them well. We don't consume a lot of them here in North America, so when you look for opportunities for expansion, right here at home is part of that. Part of the TPP agreement is with the United States and harmonization of some of those rules.
With a lot of these areas that we have entered in with our products, we've looked at the market and started there as a filler for some of the local production. That gives us the “in”, and then it expands from there. They find a fit for this and then we develop it from that point.
Any time you can get into a country and start developing a product and working with them—the producers, the pulse mills, the bakers, and the ingredient companies—it allows you to expand and say, “Well, have you thought about using it here?” We work with them through our organizations, commissions, and our national bodies to facilitate some of that research in agronomics as well as in the utilization of the product. How can we make this product work better for you? It's about staying in touch with our customers.