It's a premium market.
The other two clauses that are quite interesting to most people are the separate labour and environmental clauses. Agriculture relies on a good strong labour base and also has a great story to tell on the environment. The footprint is a lot lighter now than it ever was before.
Are you concerned about labour standards in an agreement like this? I mean, a high tide floats all boats, and where 80¢ an hour is a good wage in Vietnam, of course, that doesn't even buy you a coffee here. The idea behind those labour standards is to make sure that everybody is trading at the same level, and it's going to raise the labour standards in Vietnam, not lower ours.