From our perspective, we don't believe labelling should be a trade barrier. One of the misconceptions with country of origin labelling is that we're opposed to labelling beef as Canadian beef, which we're not at all. When we sell beef in other countries, we're proud to call it Canadian beef. The way that country of origin labelling was implemented, it was implemented as a trade barrier, not as true labelling.
On April 19th, 2016. See this statement in context.