India also has a rising middle class, so it is an important future potential customer in a more significant way. There are logistical and transportation challenges there and labelling issues that make it more challenging than other markets in developing logistical, traditional trade routes.
The way into India may well be a different path. Is it normal and traditional, from the standpoint of other markets? I think you're going to end up supplying canola to someone else who processes it and packages it and gets it into India.
The industry as a whole has a role to play in creating an awareness, so that people know to look for it, Then there needs to be internal demand, and you will find canola oil on the shelves there. We need to find a way to ensure that it's Canadian canola oil and that it goes through in a way that gets it in there in an acceptable, competitive manner.
It is going to be in a traditional manner with 65,000-tonne vessels.