That's a very good question. In the trade commissioner service, we work across the ecosystem. We also do a rolling survey of SMEs that have been working with the trade commissioner service. One of the key pieces of information we're hearing back from them is that they felt they gained the information, insight and confidence to help them manage entering a new market. We have taken up that mantle to promote free trade agreements that are coming on board, especially the new opportunities, so that we are creating that enthusiasm and the awareness as well as the confidence in SMEs to move further afield.
We know that most exporters are looking first to the United States. Culturally and geographically, it's very similar to us. We are working with those who are already engaged in trade, who already have learned the ropes in that very proximate market, to help them navigate moving into those new markets that might be quite different and to understand what those opportunities are.