I would echo Cam's remarks in terms of the environmental impacts of modern agriculture, as compared to people's view of farmers and the farm community wearing overalls and being in the past.
Canola specifically has resulted in an almost complete reduction in tillage practices that disturbed the soil. We have no till, good organic matter, and soil preservation. We use fewer pesticides. They are more targeted. This is an incredibly sophisticated industry. I think we've probably been a bit remiss in the past in telling that story. We are actually starting to work together as an industry to share that environmental message with Canadians and the rest of the world.