Certainly on the environmental standard component, as we touched on before, I think the Canadian industry has a lot of success we can share. Canola was one of the first crops in Canada to be certified as internationally sustainable for canola production in the European market. We are working with a lot of the different sustainability organizations to show them, and measure, how Canada stacks up against other grain canola seed producers around the world. As I've said, we have an amazing story to tell. I think environmentally, that footprint is very good.
As an industry, through a sustainability round table, we are also starting to work to quantify a lot of the other social aspects that come into sustainability measures like labour practices, health and safety, and that regulatory framework. We're starting those measurements, but I believe Canada has a good story to tell and can show leadership around the world in those areas.