The coordination of effort is critical. That's what the STEP model is between the province and industry. As I mentioned, some 22 years ago the province of the day decided that it needed to get closer to the industry it served, so all of our programs and services are designed and delivered by the industry to the industry. Also, it's membership based, so if you want those services, you have to join as a member of STEP. It's a small fraction, but it still is what we call “skin in the game”. There's great interest from industry in our programs and services because of that.
I was chatting with Mathew about our model. We get a call perhaps once a year from a province that is saying, “We understand the success of that model, so how do we emulate that?” The governance model is actually really simple. It's the political will that is required in order to set up something like that, because once you give up that function to industry, you give up some control. That's where a lot of models and wishes fall afoul. We're prepared to assist in any jurisdiction to set up similar models if it's required. All it requires is a phone call.