It can sometimes be viewed as a luxury but they matter in helping SMEs get in the door and get legitimacy. Getting attention in China as another country is really tough. The Atlantic mission that was just over, which coincided with our annual general meeting, was critical. The plan was all four provincial premiers and three of four were there with big missions: education services, SMEs, seafood, etc. It's the only way you can get in and get some legitimacy for the SMEs and get them some exposure. That matter is in the tool kit.
The other thing is, as I said in my comment, please don't forget services. That's really critical to SMEs in Canada. Very specifically, the Australians have a China-ready for their hotel industry. It's very simple. You need to have a landing page in Mandarin for your WiFi because the guests cannot read English or French so you need to have a landing page and that means you have that. You have a breakfast, which is congee. You have translators available and then you're China-ready and you have a seal and that means the Chinese tourist knows that hotel understands their needs. They're very specific to sectors.
Thank you.