Thank you for having me. Thank you, all members, for inviting us back again.
I'm here today on behalf of Canada's manufacturing and exporting industries and our association's 2,500 direct members to talk about how we can get small and medium-sized enterprise to export more and take advantage of recently signed trade deals.
The CME represents the largest business sector in the country. Manufacturing directly accounts for 11% of GDP, two-thirds of Canada's exports and 1.7 million employees in high wage, high-skilled jobs in nearly every community across the country. Whereas we represent some of Canada's largest companies, the vast majority of our members from coast to coast are SMEs.
First, we want to take the time to applaud the committee for taking the time to study this crucial issue. It's a critical issue for the growth of the manufacturing sector and the prosperity of the country as a whole. In 2016, the CME called for the federal government to support a plan that would double manufacturing output and exports by 2030 as part of our “Industrie 2030” strategy. Over the past several years the government has implemented many elements of our plan.
However, the focus on exports has not been as sharp as the focus on innovation. As a follow-up to that initial strategy, CME recently published a paper called “Stalled Trade: Gearing up Canada's Exports”, which focused on the issues that this committee is targeting in your current study. I brought a copy today and entered it into the record. I will outline several of our findings and recommendations for action with the remainder of my remarks.
In 2017, Canada reached an all-time record high for both total goods exports and manufactured goods exports, with $550 billion and $360 billion in exports respectively. However, since 2000, really since China entered the WTO, Canada's export performance has been near the bottom in the world. Average annual export growth has been about 2.5%. However, once you remove crude oil exports, Canada's export performance has been at or below inflation for almost 20 straight years. Meanwhile, global trade has expanded at a rate of over 6% a year. Our closest competitors are expanding much closer to global averages. U.S. export growth has been 4% annually and Germany is nearly at 6%.
Since 2000, actually only Japan has had a worse export performance across the G7. This is despite signing FTAs with most major markets around the world. Clearly we need a different approach besides just signing free trade agreements.
The government took a huge step in the right direction yesterday with the fall economic statement. The $1.1-billion investment in an export diversification strategy with the stated goal to increase exports by 50% by 2025 is a bold and welcome initiative. It aligns directly with the CME's stated goals.
How do we meet this target?
Based on our detailed research and consultation with members we believe our resources should be focused on three core pillars.
First, Canada must strengthen its export foundation with a focus on building within existing free trade agreements, especially within North America. Expecting companies that have never exported to begin exporting to countries with different cultural, legal and business norms is expecting way too much. A better approach is to get more companies to take advantage of what is more readily available in our neighbourhood. Very few companies are doing that today.
Second, companies can't export if they don't have capacity and aren't globally competitive, which most manufacturers today are not. We need to address Canada's investment climate to attract more global production mandates from large multinational companies and then connect SMEs into those supply chains. The measures taken yesterday in the fall economic statement on immediate ACCA, along with a promise to address regulatory barriers, are welcome steps in this regard but only first steps.
Third, and most importantly for this study and for the CME, we must scale up SMEs by developing stronger support programs to encourage domestic investment and expand international growth opportunities. Let me expand on this point.
Over 95% of Canadian manufacturers are SMEs. Of those companies 75% have fewer than 10 employees. By comparison, in the United States roughly 55% of manufacturers have fewer than 10 employees. This is a huge structural and resource gap that undermines Canada's performance. At this size, SMEs lack scale and resources to compete globally to any meaningful degree. This is where our focus should be, filling the resource gap of companies.
As such we were very pleased to see the actions proposed yesterday in the fall economic statement focused directly on this priority. Specifically we want to emphasize the importance of new and additional funding for actions like associations to introduce export accelerator services; the expansion of the funding of the trade commissioner service and the CanExport program; the mentorship program, which is something I have spoken about directly about at this committee before; additional support for company training and hiring of outside expertise, something else we've talked about here several times; and prioritizing trade infrastructure to help get our goods to market.
All of these priority actions form the base of the CME's export strategy and we applaud the government's intention to mirror our recommendations. Now we must move beyond just words and move into implementation of these promises. This will be our focus working with the government, and it should be the focus of both this committee and the government as a whole.
I want to thank the government again for taking the steps it did yesterday, and I want to thank all of you for inviting me to speak to you here today. I look forward to a broader discussion.
Thank you.