Sure.
It's about video. It's about being on Instagram. They're not on Twitter; you're on Twitter. I'm on Twitter talking to you and to other more seasoned professionals, but the young people are on places where they can interact by video and images, where it's all about the stories.
They need to see themselves in these stories. We've found through our experience—we test what we do—that is particularly true of women entrepreneurs and immigrant entrepreneurs—generally speaking, non-white entrepreneurs.
It's true that they are more likely to respond when they see someone who resonates with them; it feels like it's for them. That's why I think the story is important. Those who are in manufacturing will hear stories about manufacturing and the impact of NAFTA, and that will hit close to home. Those for whom those same lessons are relevant but who don't see themselves in the mainstream narrative don't think it's relevant to them.
That's a lot of what we see.