Tracey, you know in the region there are a lot of small businesses and many of them are keen to export to U.S. markets, so there's always an area of interest for us to find opportunities to export through programs and through any other assistance we can leverage.
Having said that, I'll give an example. There's a company in our region that manufactures a very well-known brand of sauces used in many different products. It's a company that has great brand value and they intended to have this exported to countries in the Middle East as well as Europe, especially after CETA came in. This is something that they really thought they would be able to do.
As they started doing that and learning about the opportunities, there were challenges in tapping into the programs. One is that the information on these programs is not readily available. I think one of the previous speakers mentioned the challenges of even understanding what kind of foreign trade agreements exist, how you leverage them, what the benefits of the free trade agreements are, what the rules and regulations are that need to be followed, and how to access the market over there. I think there is a big disconnect between the programs that exist today and the information that can be made easily accessible to small and medium-sized businesses.
Going back to this company, they have a significant challenge in exporting to the Middle East and Europe because they didn't have the capital to come up with the minimum order requirement needed to ship into the European market or the Middle East. So, access to capital was a big challenge, and then once they were ready—