—at a higher level. Ours are really small and they're just grants.
There are other differences as well. As my presence attests, our membership goes beyond the 18 to 39 group—well beyond the 18 to 39 group—so there's room for many parties in this ecosystem to do their bit. The international world is so challenging these days that it demands a full-court press.
To answer your question as well, more precisely, what seems to resonate in our own experience is that our attendees at events, people who participate in podcasts, Thrive podcasts and webcasts—everything on social media—like to hear from other entrepreneurs. When I look at our Canadian export challenge, as it was last year in 2018 and as it will be in this May-June period, we start off the day with a panel of entrepreneurs saying, “here's how I exported”, “here is what my company was like”, “here are what the barriers were” and “here's what you have to watch out for”. That brings immediate credibility, with people saying, “Yes, indeed. That's nice.”
Then we move to presentations by the likes of UPS— Are you sending a package? How do you get it to New York? What do you need to do?—and EDC and the trade commissioner service. In my own humble view, there has to be a public-private mélange or partnership—I know that might be a loaded term—but a public-private enterprise to actually deliver successfully and get the message through to get awareness up from where it has been.
I'm not sure if that answers your question.