First, on principle, there are always things that can be done to streamline and make more efficient one's operations—period, full stop.
Second is I think we have to be sensitive to the different audiences that we're targeting. We have an audience, as I may have mentioned earlier, that goes beyond folks in the 18-to-39 category. Even though we're technologically proficient, a lot of our entrepreneurs and those who sign up to events, who log on to Thrive podcast, are not necessarily tech focused. It's really quite broad—