The challenge is that they are the domain of larger businesses, typically, and the energy that I think is latent in Canada's economy is in small and medium-sized entities that are involved in more niche markets. I can't compete with the Cargills, ADMs and Bunges of the world—I can't do that. The only way I can come in is underneath their radar in a niche market.
The challenge for niche markets is it's like driving a car. When you drive a car at 60 miles an hour, you have a focal point that's relevant to your stopping and changing direction at 60 miles an hour. In a niche market, if you drive that same car at 120 miles an hour, you have to force yourself to look farther down the road and be more aware of what's going on, because it takes longer to react.
The other challenge for niche markets is they move quickly. The ability to give organizations and entities the ability to move quickly is a challenge. If it takes too long to get everything processed, the market's closed.