I know that the provincial government is investing in it, and it does appear that there's an opportunity there. The one challenge is that other producers are closer to that market—the Australians and New Zealanders—and if it's a price-sensitive market, there may be a challenge, but I do agree that it's worth looking at.
I would like to pick up on something else. I think one of the other things I've been struck by in talking to some of the smaller producers is that we tend to forget if you're a smaller producer, and you're trying to go into a market, let's say the U.S. market, whatever kind of agreement comes forward, the rules around access to that market can be a critical component of whether or not that market makes sense for you.
It can be something as simple as the customs forms and the reporting that you do. This may seem like a by-product of it, but anything that we could do from our end to help reduce the bureaucratic costs or the disincentives created around trying to figure out what the rules are to access that market would be an important part of what we could achieve or negotiate.